How to turn shoppers into loyal customers

As the retail industry shifts due to changing consumer needs and demands, expectations around the customer experience have changed, too. Now, seamless, personalised digital experiences are critical to engaging consumers and turning them into loyal shoppers.

Profitable touchpoints are everywhere

To create a winning retail customer experience, you must consider the many touchpoints consumers have with your brand. In our ideapaper, we answer questions like:

• How can you leverage consumer data to tailor the experience each time a customer engages?
• How does mobile marketing build community engagement?
• When a customer abandons their cart, how can you understand why they abandoned? What tools do you need to re-engage them?