Rewards programs, and recognition, are essential to driving consumer loyalty.
As marketers, we must ask ourselves:
- Does our rewards program entice the consumer?
- Is it simple and straightforward?
- Do we have a plan to incentivize sign-ups and utilization?
- Have we set clear KPIs for our rewards program?
- Are we using multichannel opportunities to further encourage brand loyalty?
Interested in learning more? Read the Loyalty 2.0 report from Acoustic Chief Innovation Catalyst Melissa Tatoris